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When I was pregnant and drowning in research on registry must-haves (car seats, strollers, the works) I’d take a break by picking out ridiculously cute baby outfits. But I wasn’t just looking for aww-inducing ensembles; they had to be practical, affordable and — after hearing way too many poop horror stories — able to survive countless washes.
That’s how I kept finding my way back to Hanna Andersson. And I’m not alone! Plenty of What to Expect staffers and community members swear by the brand for their little ones.
“My mom dressed me in Hanna Andersson as a baby, so the brand was already on my radar before I had my daughter this past September,” says Elizabeth Buxton, What to Expect’s Director of Commerce Content Strategy and mom to a 5-month-old. “Because of that, it’s always had this nostalgic, timeless appeal for me — and I love that.”
But it’s not just the classic (yet somehow modern) designs that have turned parents into lifelong fans.
Soft, Wear-and-Tear-Resistant Fabric
Between spit-ups, blowouts and general baby messiness, you’ll be washing tiny clothes a lot in that first year. So, it’s worth investing in pieces that can handle endless spin cycles — especially if they cost a little more upfront.
Parents rave about the quality of Hanna Andersson’s fabric, with many saying their pieces still look brand new after years of wear and multiple kids. Some hand-me-downs are almost five years old!
“The patterns still look so vibrant,” says Karla Martin, What to Expect’s Senior Photo Manager, who received bins of secondhand Hanna Andersson clothes for her now 6-month-old.
“Some of our Hanna Andersson hand-me-downs are from 2016, and the fabric stretch is still great,” adds Melissa Bykofsky, What to Expect’s Executive Editor and mom of two. “Even the sizing didn’t shrink too much — our 12-month hand-me-downs fit just like the brand-new 12-month clothes.”
Liz can confirm that the new clothes are just as reliable. “Hanna Andersson clothes are so incredibly soft and stretchy,” she says, which was perfect because her daughter was a big baby who grew fast. “The onesies had enough room to grow with her, so I wasn’t constantly sizing up like I had to with other brands.” She also notes that Hanna Andersson pieces tend to run a little big (something I’ve noticed, too) but oversized is always better than too tight, especially if it means your baby can wear them longer.
As someone whose child wears both new and old Hanna Andersson outfits, I can barely tell the difference once they’re all mixed into her drawers. Every now and then, I’ll come across a T-shirt with a slightly stretched-out collar, but it’s still totally wearable. And now that I’m sorting clothes for Baby #2, almost all of our Hanna Andersson pieces are making their way into the “Keep” pile — stretching those initial dollars even further.
Timeless Styles and Patterns
Consider this my official campaign to get the Hanna Andersson designers a raise. Somehow, these brilliant minds create clothes that are classic and modern.
It starts with the patterns: you’ll find striped sets, sweet gingham dresses and plenty of florals. But you’ll also spot more playful prints — think crocodile-covered swimsuits, banana PJs and even some Sesame Street styles. (Don’t even get me started on their matching family Christmas pajamas!)
Even the boldest prints feel timeless, thanks to perfectly balanced color palettes — neutral but never dull, bright but never blinding. And, much to my husband’s delight, Hanna Andersson’s clothes are free of glitter, rhinestones, or any other shed-happy materials that turn our house into a craft store explosion.
“When it came time to build Lou’s wardrobe, I naturally gravitated toward Hanna Andersson’s footed onesies,” Liz shares. “They just felt like reliable, must-have staples. Plus, I’m obsessed with stripes, and Hanna Andersson offers the cutest, most colorful selection. After falling in love with their PJs, I ventured into their sweater section and grabbed a few pieces — like a super-soft set with pinky stripes and a cardigan covered in thick rainbow stripes. Lou wears these pieces on repeat.”
Bonus: Hanna Andersson sells clothes ranging from newborn to 14 years, making it ridiculously easy to find coordinating outfits for the holidays, family photos, or just because.
Superb Sales
High-quality, long-lasting clothes often come with a higher price tag — including Hanna Andersson. With bodysuits starting at $24 and sets going up to $54, it’s not the most budget-friendly brand. But when you consider how long these clothes last, investing in a few staples makes sense.
Still hesitant? Keep an eye out for Hanna Andersson’s amazing sales, where you can snag these high-quality pieces at much friendlier prices.
In my nearly three years of shopping Hanna Andersson, I’ve seen everything from 25% off sitewide to an extra 60% off sale styles. And these aren’t just typical “end-of-season” markdowns — Hanna Andersson is known for surprise weekend sales just because.
Final Thoughts
If you’re looking for baby clothes that can withstand years of play and changing trends, Hanna Andersson is a no-brainer. The brand offers hundreds of timeless styles in sizes 0 months to 14 years, all made from high-quality materials — perfect for handing down to siblings, cousins and maybe even grandkids!
Parents agree: Hanna Andersson’s quality is 100% worth the higher-than-average price tag. And thanks to the brand’s stellar (and frequent) sales, there are plenty of chances to stock up without blowing your budget.
Our Editors’ Faves
Baby Sleepers
Almost every mom on our team agrees—Hanna Andersson's pajamas are well worth the price. Made from hypoallergenic, eczema-friendly fabric, these PJs feature a two-way zipper for easy diaper changes and fold-over cuffs to keep baby's feet and hands warm throughout the night.
Baby Rashguard Swimsuits
In my quest to raise a beach baby, I knew I’d need swimsuits that, in addition to sunscreen and proper shade, would keep her skin safe from UV rays. But let’s be honest — I also wanted them to be cute! Hanna Andersson rash guards checked both boxes: The UV-protective, recycled material shields skin from 97% of harmful UVA/UVB rays, while the various patterns are truly adorable. Bonus: The material is resistant to chlorine, salt water and sunscreen to help prevent fading.
Baby Sets
A good set takes all the mental work out of dressing your baby, but Hanna Andersson's sets are a step above the rest. They aren’t too matchy-matchy, allowing you to mix and match them with other items in your baby’s closet, making the most of your budget.
Matching Family PJs
Fun fact: Matching PJs aren’t just for the Christmas season! Hanna Andersson's matching family pajamas are available year-round, celebrating every holiday from Valentine's Day to Easter to Halloween—and more. Plus, Hanna Andersson offers several Mommy-and-Me outfits, so you can match with your little one.
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