The biggest shopping week of the summer is almost here. Both Fourth of July sales and early Amazon Prime Day deals are coming in hot, providing parents with an opportunity to save big, whether you’re low on diapers or ready to splurge on the nursery glider of your dreams. Understandably, you’re likely wondering which one will have the best baby deals. Is Amazon Prime Day all it’s hyped up to be, or does the holiday weekend steal the show (and I’m not just talking about fireworks)?

I’ve covered just about every major shopping event since 2019 — specifically with parents in mind. And one thing I’ve learned is that no two sales are alike. Some are perfect for stocking up on practical essentials (like buying wipes in bulk), while others can help you save on big-ticket items (like 360-degree rotating car seats). 

Ahead, I break down how Amazon Prime Day and Fourth of July sales have stacked up in the past, and what you should shop for during each one this year.

P.S. If you’re still looking for more ways to save, there are plenty of alternative Prime Day sales happening over the next two weeks, too! 

Fourth of July Sales

When do Fourth of July sales start and end?

Some retailers treat Fourth of July sales as a long weekend event (think: July 4 through July 6), while others extend the savings into the entire month, especially big-box stores like Target and Walmart. Though these retailers now have sales to compete with Prime Day, too.  

What should you buy during Fourth of July sales? 

My advice is to look out for big-ticket items, especially for home goods. This is your chance to grab nursery furniture, mattresses, vacuums, patio furniture and maybe even a new dishwasher if yours sounds like it’s grinding gravel. It’s also a good time to save on brands you can’t find on Amazon.  

Are there any early Fourth of July deals worth shopping now?

Absolutely! Several retailers are already running their Fourth of July sales alongside summer and warehouse events, offering outstanding discounts.

Baby furniture and nursery decor

  • Crate & Kids: During the Fourth of July Warehouse Sale, you can save up to 50% on baby bedding, nursery gliders, cribs, rugs and more. 
  • West Elm Kids: Nursery and kids furniture is 30% right now, plus take an extra 20% off already discounted nursery decor during the Summer Clearance Sale. 
  • Nurture&: Save up to 80% on select fabrics when you shop rocking chairs and gliders, and up to 40% on cribs and big kid beds. 

Mattresses and bedding

  • Casper: Save up to 35% on mattresses and bedding bundles. 
  • Brooklinen: Get up to 50% off bundles or take 20% off sitewide. 
  • DreamCloud: Save up to 60% off a mattress.
  • Nectar: Save up to 65% off all memory foam mattresses. 
  • Avocado: Shop 15% off sitewide — that’s a total potential savings of $1,350! 

Rugs and other home furnishings 

  • Article: Save up to 40% during the holiday sale on hundreds of styles, including sofas, decor, rugs, and more. 
  • Ruggable: Shop washable rugs for every room in your house with 20% off sitewide. 
  • Rugs.com: Save up to an extra 80% off, whether you need to outfit a nursery or your living room. 

Appliances and vacuums  

  • The Home Depot and Lowe’s have a number of home appliance deals already running ahead of their respective Fourth of July sales, so now’s the perfect time to upgrade your kitchen. (Tip: Both retailers also carry baby furniture!)
  • Walmart: Walmart Deals runs July 8–13, featuring up to 35% off floor care.
  • Dyson: Shop deals up to $150 off on select models during the summer sale.

Outdoor furniture and patio 

  • Wayfair: Fourth of July clearance sale is taking up to 70% off everything from patio furniture to outdoor lighting and more. 
  • Target: A selection of outdoor essentials are up to 50% off ahead of the long weekend.
  • Outer: Enjoy 15% off sitewide — outdoor chairs, dining sets, fire pits and more — for Independence Day. 
  • Serena & Lily: Up to 40% off everything during the Fourth of July sale. 

Baby, kids and parent fashion

  • Anthropologie: Extra 50% off sale on dresses, blouses, bags and more. 
  • Carter’s: Save up to 70% right now on summer essentials
  • Hanna Andersson: The big bi-annual sale means you can to get up to 60% off clothes, PJs, swim and more for kids and babies.
  • Maisonette: The summer sale also currently has baby clothes for up to 40% off.
  • Old Navy: Summer sale knocks 40–70% styles for the whole family.   

Who should shop during Fourth of July sales?

If you’re furnishing a nursery, upgrading your toddler’s room or refreshing your home for a growing family, you should definitely shop over the holiday weekend. Parents can score serious savings on furniture, mattresses and seasonal clothing right now.

Amazon Prime Day Sales

When does Amazon Prime Day 2025 start and end?

Running from July 8 to 11, Amazon Prime Day is a four-day event this year. That’s twice as much time to browse, compare and load up your cart.

What should you buy during Amazon Prime Day sales?

Stock up on bottles as well as the everyday essentials you go through in bulk. Pampers and Huggies are typically about 20% off for Amazon Prime Day, and you can use Amazon’s Subscribe & Save stacks for even better value. 

Historically, Prime Day also serves up some of the best prices on electronics — think: baby monitors and smart home gear like Apple AirPods and frame TVs — especially on its own lines (like Kindles and the Echo). 

Based on previous years, top sellers like Graco, Britax, Chicco, UPPAbaby and Maxi-Cosi are usually marked 20 to 30% off for Amazon Prime Day, saving you even more on top of the best-value car seats and strollers around. You’ll also likely find plenty of nursing tanks, Poshdivah leggings and maternity dresses on sale, so it’s perfect timing if your bump’s growing out of all your basics. 

Are there early Amazon Prime Day deals worth shopping now?

You betcha. Amazon already has a ton of great deals up for grabs. They’re running flash deals on items parents want and need, like baby gates (25% off) wearable swaddles (48% off), doorbell cameras (50% off) and more. Below are just some of the deals we're expecting (ok, hoping) to see this Prime Day. But if you want to get an early start, you can keep an eye on our curation of early Amazon Prime Day deals.

Diapers and wipes

  • WaterWipes: up to 17% off
  • Pura: Select diapers are up to 29% off
  • Huggies: Select diapers and wipes are up to 15% off 

Baby care essentials 

Maternity and nursing clothes

  • Belly Bandit: Save up to 55% on maternity shorts, bands and more. 
  • Ekouaer: Save up to 50% on silk pajamas, robes and labor delivery gowns. 
  • Motherhood Maternity: Take up to 50% off maternity dresses, jeans, underwear and more. 

Baby video monitors and security cameras 

  • Nanit: Select smart monitors and bundles are already up to 34% off right now.  
  • HelloBaby: Save 46% on this no WiFi-needed baby monitor. 
  • Eufy: Save up to 46% on indoor and outdoor security camera systems. 

Nursing and feeding supplies  

Strollers and wagons 

  • BOB: This jogging stroller is already 20% off on Amazon right now, and you can expect to see even more discounts on premium strollers during Amazon Prime Day.

Who should shop during Amazon Prime Day sales?

Parents who want incredible savings on baby essentials and home tech upgrades. If your goal is covering your bases or building a stockpile of refills, this is the sale to reload your stash.

Final Verdict

Basically, be prepared to shop! Snag baby furniture and big-ticket nursery items during Fourth of July sales. Then look out for diapers, wipes, monitors and other tech come Amazon Prime Day.

So, whether you’re nesting for a newborn or chasing a very busy toddler, there’s a perfect sale for your version of mom life — here’s to hoping I just helped you decode which is which.