Press Center

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Awards

In 2023 What to Expect won Gold and Silver Anthem Awards for our campaign #BumpDay highlighting the disparities in maternal health care across the country.
In 2022 we won a Bronze Anthem Award for our campaign #BumpDay.
In 2020 we were a Webby Award honoree for the Best Use of Stories on Social Media.
In 2019 What to Expect's Pregnancy Due Date Calculator won a Webby Award in the Apps & Software Lifestyle category.

Research and Insights

pregnant mom sitting on a green sofa looking at her phone

Is Posting Your Baby Registry on Social Media Tacky? Millennials Say Yes, But Gen Z Disagrees

close-up of hands holding a game controller on a sofa

Partners Are Bringing Gaming Consoles Into the Delivery Room — But Should They?

melting birthday candles on top of a white cake

This Is the Worst Day of the Year to Have a Baby, According to Parents

adding calculator with money coming out

Moms Lose an Average of $9,500 When They Take Maternity Leave

pile of colorfully wrapped presents on top of a receipt

Parents Spend More Than $170 on Holiday Gifts for Each Child, Survey Finds

no gifts birthday party, birthday cake on table with no gifts around it

More Than 1 in 10 Parents Now Have 'No Gifts' Birthday Parties for Their Kids

birthday party cost, two white piggy banks wearing colorful party hats on a blue background

The Average Kid's Birthday Party Costs More Than $300

mom holding baby in an armchair at home with pumping parts on the table next to her

64% of Moms Say Feeding a Baby Is Hard. Here's How to Make It Suck Less

baby registry trends, cash folded into paper airplanes moving from one phone to another

Moms-to-Be Want Cash at Their Baby Showers, New What to Expect Survey Shows

2024 with candles

6 Parenting Trends You'll See in 2024

sex to get pregnant, couple sharing an intimate moment at home

13 Women Share What Sex When Trying to Conceive Is Really Like

Disney Baby inspired fetal size comparison with Winnie the Pooh

The What to Expect App Just Got a Magical Update: Disney Baby-Inspired Size Comparisons

Baby Trends 2023 - Pregnant woman looking on her computer

5 Baby Product Trends You’ll See in 2023

moms' politics and parenting styles, pink and purple colored pencils lined up on a purple background

Supportive or Strict? Your Parenting Style May Line Up With Your Politics

postartum sex survey, hourglass with white sand on pink background

Nearly Half of Moms Wait 2 Months or Longer to Have Sex After Birth

mom tickling baby

Today's Moms Say They're More Supportive and Nurturing Than Their Own Parents Were

moms and marketing survey, row of toy people on light purple background

Majority of Moms Say Advertisers Are Missing the Mark on Realistically Portraying Their Lives

gen z and millennial perfect parent, mom playing with baby on the floor

Gen Zers and Millennials Have Very Different Ideas of What It Means to Be the 'Perfect Parent'

motherhood anxiety survey

Moms Are Feeling More Anxious and Burned Out Than Ever, Even As the Pandemic Recedes

breastfeeding formula feeding survey

Breastfeeding Is Much Harder Than Most Moms Expect: Survey

Bump Day survey 2022

Survey: 1 in 4 Pregnant Women Feel Ignored or Dismissed by Health Care Providers as Maternal Health Disparities Persist

Baby registry trends 2022

The Biggest Baby Registry Trends of 2022

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The educational health content on What To Expect is reviewed by our medical review board and team of experts to be up-to-date and in line with the latest evidence-based medical information and accepted health guidelines, including the medically reviewed What to Expect books by Heidi Murkoff. This educational content is not medical or diagnostic advice. Use of this site is subject to our terms of use and privacy policy. © 2005-2025 Everyday Health, Inc., a Ziff Davis company.

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