Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales and prices are accurate at the time of publishing.
UPDATE: 10:10 a.m. ET — December 1, 2024
Black Friday has evolved into a weekend-long shopping holiday and as a shopping editor who has closely covered Cyber Week over the last few years, I can confirm there are still plenty of discounted wares worth adding to your cart. In fact, there's a good chance most brands will extend current savings through Cyber Monday (which, this year, falls on December 2).
While I scooped up a designer rug nearly 70% off on Black Friday last year and witnessed luxury mattresses — think: Avocado, Saatva and Purple — over $1,000 off, tech items like TVs and kitchen appliances offer the deepest discounts come Cyber Monday. That doesn't mean, however, that you can't stock up on diapering essentials, refresh a maternity winter wardrobe for less, or get a headstart on crossing people off your holiday shopping list. Below, I carefully curated a collection of massive markdowns on everything from baby gear to good gifts to help parents and parents-to-be save some time and, more importantly, money.
The Best Early Cyber Monday Baby Deals
Below, check out the best Cyber Monday deals I plan on sharing with all of the young parents in my life — I found maternity clothes, strollers, toys and other baby essentials up to 90% off. Be sure to bookmark this page and check back regularly; I’ll be doing an hourly deal check from now until Cyber Monday.
- Online-only deals at Target: Cyber Monday technically starts today at Target with a ton of deals exclusive to the retailer's site, including up to 60% off furniture and holiday decor, as well as up to $200 off Apple products.
- Up to 25% off sitewide at Lovevery: The more you spend at Lovevery, the more you can save now through December 8. This includes the brand's latest launch, a play kitchen that rivals the real deal, complete with running water features and different backsplash designs.
- 56% off Amazon Fire 8 Kids Tablet: Designed with toddlers in mind (ages 3+), this new seven-inch screen — now just $80! — comes in a heavy-duty case ready to take on sticky snack fingers and accidental drops.
- Up to 40% off sitewide at Lalo: One of the brand’s biggest sales of the year is still going strong. Through December 2, you can score aesthetically pleasing play, feeding and bathtime essentials wherever Lalo is sold, including its Amazon storefront.
- Up to 75% off Gerber: All sorts of baby and toddler gear are deeply discounted at Gerber, making it one of the best Black Friday baby clothing deals. Case in point: you can snag a quartet of onesies for just $10, along with free embroidery.
- Apparel starts at $5 at Old Navy: One of the What to Expect community’s favorite places to shop for maternity and baby clothing alike is slashing the price of select fashion styles in half (and offering an extra 30% off select styles). The same goes for its sister store Gap!
Black Friday Car Seat Deals
You’ll need a car seat to bring baby from Point A to Point B safely. Luckily, there are a number of retailers slashing the price of this parenting must-have. If you need a full list of car seat deals, head here — What to Expect editors also put together discounts on booster seats and other convertible styles.
- 35% off Evenflo Revolve 360 Car Seat at Amazon — $260
$400 - 33% off Britax Willow S Infant Car Seat at Amazon — $168
$250 - 30% off Maxi-Cosi Pria All-in-1 Convertible Car Seat at Nordstrom — $189
$270 - 25% off Graco 4Ever DLX 4-in-1 Car Seat at Target — $224
$300 - 25% off Britax One4Life Convertible Car Seat at Amazon — $263
$350 - 20% off Diono Cambria 2 Latch 2 in 1 Booster Car Seat at Target — $80
$100 - 20% off Evenflo Shyft DualRide Infant Car Seat and Stroller Combo at Walmart — $400
$500 - 20% off Bugaboo strollers
Check out our full list of post-Black Friday car seat deals.
Black Friday Stroller Deals
There are a dizzying amount of baby strollers to choose from — one for every niche of travel, whether that be jogging or touting two littles — but only a few of our favorite brands will be on sale this Black Friday. Ergobaby, for instance, is taking $100 off stroller purchases with the promo code BFS2024.
- 52% off Evenflo Shyft Rideshare All-Terrain Performance Stroller at Amazon — $238
$500 - 42% off Graco Modes Adventure Stroller Wagon at Amazon — $279
$480 - 34% off Mompush Wiz 2-in-1 Convertible Baby Stroller at Amazon — $160
$230 - 33% off Metro+ Compact City Stroller at Ergobaby — $199
$299 - 25% off Babyzen YOYO Stroller Bundle at Nordstrom — $393
$524 - 20% off UPPAbaby Vista V2 Stroller at Pottery Barn Kids — $800
$1,000 - 20% off BOB Gear Revolution Flex 3.0 Duallie Jogging Stroller at Target — $640
$800 - 15% off Mockingbird Single-to-Double Stroller 2.0 at Mockingbird — $382
$450
Check out our full list of post-Black Friday stroller deals.
Black Friday Feeding Deals
All sorts of feeding and baby care essentials offer discounts on Black Friday. You can snag best-selling bottle warmers, washers and sterilizers up to 46% off.
Nursing and Pumping
- Up to 40% off Elvie breast pumps and accessories
- Up to 38% off Momcozy breast pumps at Amazon
- Up to 37% off Lansinoh nursing essentials at Amazon
- Up to 35% off Willow 360 and Willow Go at Willow
Bottle- and Solid Feeding
- 36% off Lalo The Chair at Lalo — $179
$280 - 30% off b.box Sippy Cup with Weighted Straw at Amazon — $9
$14 - 30% off Ergobaby Evolve High Chair System W/ code BFHC2024 at Ergobaby — $209
$299 - 29% off Lansinoh Anti-Colic Baby Bottles at Amazon — $14.24
$24 - 25% off Baby Brezza Smart Bottle and Breastmilk Warmer at Baby Brezza— $60
$80 - 20% off Maxi-Cosi Minla 6 in 1 High Chair at Amazon — $200
$250 - 20% off Philips Avent Anti-Colic Baby Bottles at Amazon — $19
$30
Black Friday Nursery Deals
Design-forward nursery furniture has a reputation for causing sticker shock. But there’s no better time to snatch up the spindle crib, boucle glider or chic changing table of your dreams than during Black Friday events. Sitewide sales, for instance, are happening at Babyletto, Nurture& and Wayfair.
- Up to 70% off cribs, gliders, changing tables and more at Pottery Barn Kids
- Up to 50% off nursery bedding and mattresses at Avocado
- Up to 50% off crib sheets, toddler pillows, blankets and more at Coop Sleep Goods
- Up to 50% off cribs, gliders, changing tables and more at Wayfair
- 43% off Babyletto Poe Channeled Swivel Glider at AllModern — $399
$699 - Up to 40% off when you sign up for emails and texts at Nurture&
- 30% off Babyletto Bondi Convertible Crib at Amazon — $489
$699 - 31% off Graco Hadley 5-in-1 Convertible Crib at Amazon — $221
$320 - 25% off Namesake Eloise 4-in-1 Convertible Crib at Amazon — $599
$799
Black Friday Baby Monitor Deals
Depending on how high-tech you want to go with a baby monitor, this must-have nursery addition and portable items can cost a pretty penny. Ahead of Black Friday, however, you won't have to worry about paying full price. A number of parent-approved brands feature markdowns, including VTech and Owlet, although I anticipate bigger savings in the near future.
- 40% off Philips Avent Premium Baby Monitor at Amazon — $210
$350 - 31% off HelloBaby Video Baby Monitor at Amazon — $48
$70 - 33% off Nanit Baby Monitor and Wall Mount at Amazon — $201
$300 - 38% off Owlet Smart Cam Baby Monitor at Amazon— $99
$159 - 22% off CuboAi Plus 3-Stand Set Smart Baby Monitor at Amazon — $219
$299
Black Friday Baby Gear Deals
You may think the basics have you covered when it comes to bringing baby around town or putting your little one to sleep, but you'll quickly discover play yards, swings and bouncers are just as essential. Luckily, I found a number of brands sporting the deepest discounts this year.
- 40% off OmniBreeze, Omni Dream and Omni 360 baby carriers w/ code BFC2024 at ErgoBbay
- 34% off Maxi-Cosi Swift 3-In-1 Playard at Nordstrom — $179
$275 - 33% off Lotus Travel Crib at Guava Family — $200
$280 - 30% off SlumberPod Blackout Sleep Tent & Portable Fan Set at Nordstrom — $140
$200 - 26% off 4moms MamaRoo Multi-Motion Baby Swing at Amazon — $200
$270 - 25% off ErgoBaby 3-in-1 Bouncer w/ code BFB2024 at ErgoBaby — $149
$199 - 20% off Momcozy CocoSway Swing + $20 off w/ exclusive code 5W4W2U3O — $164
$230
Black Friday Baby Care and Diapering Deals
Whenever sale holidays roll around, What to Expect parents on staff almost always go for diaper deals first. So far, I've spotted discounts on UV pails, changing pads, wipes and a few brands like Pampers and Huggies.
Baby Care
- 46% off Aveeno Baby Eczema Therapy Nighttime Moisturizing Balm at Amazon — $14
$27 - Up to 40% off Frida Baby nasal aspirators, humidifiers, teethers and more at Amazon
- 38% off MAM Original Newborn Baby Pacifiers at Amazon — $5
$9 - 30% off Crane Ultrasonic Cool Mist Humidifer at Amazon — $42
$60 - Up to 20% off Tubby Todd products at Tubby Todd (and also 20% off at Amazon)
Diapering Essentials
- 58% off Aquaphor Baby Healing Ointment and Diaper Rash at Walmart — $6
$15 - 42% off Destin Maximum Strength Baby Diaper Rash Cream at Amazon — $15
$26 - 30% off Indi Neoprene Diaper Backpack at Dagne Dover — $161
$215 - 30% off simplehuman Diaper Can with Odorsorb System at Amazon — $70
$100 - 20% off Convertible Mini Diaper Backpack at Calpak — $110
$138 - 20% off Pampers diaper and wipe bundles at Amazon
Black Friday Toy Deals
Black Friday is the perfect excuse to finish holiday shopping ahead of December, and this year I’ll be grabbing tons of toys for my nieces and nephews. Personally, I’m scouring the shelves at Pottery Barn Kids — 100s of items are up to 60% off during its Black Friday sale.
- Up to 65% off Melissa & Doug toys at Amazon
- Up to 50% off Youigami play couches and sets at Amazon
- Up to 36% off Avenlur climbing gyms, towers, slides and more at Amazon
- Up to 33% off Magna-Tiles at Amazon
- 30% off Tender Leaf Color Me Happy Toy at Nordstrom — $23
$33 - Up to 25% off sitewide at Lovevery, including the Music Set ($108
$120) and Play Kitchen ($240$300) - 25% off Personalized Books w/ code BLACKFRIDAY at Wonderbly
- $20 per month on 3, 6 or 12-month crate plans at KiwiCo w/ code JOY
- 10% off Nugget Play Couch and Chunk set
Black Friday Maternity Deals
There are a lot of great deals on maternity essentials. A few highlights: 50% off select maternity items at Seraphine (including its 3-in-1 parkas!), 50% off clothes for the whole family at Old Navy, 50% off all Hanna Andersson PJs and up to 80% off PinkBlush maternity clothes. But did you know that Nuuly is also running a Black Friday promo? The subscription service is knocking $18 off up to three months of rentals!
Maternity Clothing
- Up to 80% off PinkBlush w/ code BLACKFRIDAY
- Up to 50% off Seraphine maternity clothing
- 45% off Isabel Maternity by Ingrid & Isabel at Target
- 45% off Orolay Women's Down Jacket at Amazon — $83
$150 - Up to 44% off Poshdivah maternity clothes at Amazon
- Up to 40% off Bravado Designs nursing and pumping bras at Amazon
- Up to 40% off Bodily
- 35% off Kindred Bravely w/ code BLACKFRIDAY
- 25% off maternity clothing at Abercrombie & Fitch
- Up to 20% off Ekouaer maternity clothes at Amazon
- 20% off Momcozy Seamless Ultra Comfort Maternity Bra — $24
$30
Maternity Care and Support
- 40% off sitewide at Ritual (or up to 48% off on Amazon)
- Up to 44% off Frida Mom nursing and postpartum items at Amazon
- 25% off sitewide at Perelel with code BLACKFRIDAY
Black Friday Clothing Deals
Quick tip: if you can hold off on replenishing your winter wardrobe staples (think: toddler mittens and baby snowsuits), you'll likely save even more, as these items tend to drop in price again closer to the New Year. Instead, I recommend shopping pajamas, running shoes and gift-worthy cashmere sweaters on Black Friday.
Apparel for Baby and Kids
- Up to 90% off Cooper Pearl baby clothes and accessories
- Up to 70% off PatPat pajamas, sweaters and more
- Up to 65% off Little Sleepies
- Up to 60% off Mori baby clothes, pajamas, sleep sacks and more
- 50% off Hanna Andersson
- 40% off everything w/ code CYBER40 at Primary
- 25% off Young Days onesies, pants, sets and more
- 25% off Bombas baby and toddler socks
Apparel for Parents
- Up to 70% off sitewide at Adidas
- Up to 60% off sitewide at Nike
- 50% off Hanna Andersson adult pajamas
- Up to 40% off all Cashmere at J.Crew
- 40% off Cozy Earth Bamboo Pajama Set at Cozy Earth — $117
$195 - Up to 30% off women and mens clothing at Skims
- 25% off sitewide at Abercrombie & Fitch
Black Friday Beauty, Home and Tech Deals
This is the perfect excuse to splurge on yourself — especially on items that can carve out a moment of calm in your otherwise chaotic household. (All of these lifestyle deals also make for great gifts.)
Beauty deals
- 30% off select beauty items at Sephora
- 30% off L'ANGE Hair Curve Ceramic Straightening Brush at Amazon — $55
$79 - Up to 23% off select Dyson hair dryers and styling tools at Nordstrom
- 30% off Youth to the People Superberry Glow Mask at Amazon — $41
$52 - 30% off sitewide + free full-size gifts at Olaplex
Home deals
- Up to 75% off sitewide at Parachute
- 57% off Cusinart Air Fryer Toaster Oven at Target — $100
$230 - Up to 50% off Fire Pits and Bundles at Solo Stove
- 41% off Nectar Twin Memory Foam Twin Mattress at Amazon — $296
$499 - 30% off PomPom at Home Bedding, Blankets and More w/ code BF30
- 30% off Cuckoo Micom 6-Cup Rice Cooker at Amazon — $70
$100 - 25% off Sesame Street Kids Duvet Cover at Brooklinen — $96
$129 - 20% off HexClad Hybrid Nonstick 6-Piece Fry Pan Set at Amazon — $319
$400
Tech deals
- 50% off Beats Solo 4 Bluetooth Headphones at Amazon — $100
$200 - Up to 40% off TVs, soundbars and streaming services at Target
- 38% off Apple AirPods Pro 2 Wireless Earbuds at Walmart — $154
$249 - 38% off Hisense 65-Inch QLED CanvasTV at Amazon — $800
$1300 - Up to $95 off all digital frames and sets at Aura
Hungry for more Cyber Month finds? What to Expect rounded up the best Cyber Monday deals on car seats and strollers, too.
Black Friday FAQ
When is Black Friday?
Black Friday will be on November 29, 2024. The shopping event always happens the Friday after Thanksgiving, though retailers will likely start offering deals earlier in the month. Black Friday was once exclusive to in-person shopping, but has evolved to include online shopping.
When is Cyber Monday?
Cyber Monday will be on December 2, 2024. The shopping event always occurs the Monday after Thanksgiving. But, as with Black Friday, many retailers start offering deals earlier in the month and save the best discounts for the shopping weekend.
When will Black Friday deals start?
Black Friday deals are often released as early as mid-October. The biggest discounts, however, will be offered closer to Black Friday and Cyber Monday.
Do baby items go on sale during Black Friday?
Baby items will undoubtedly be on sale during Black Friday. Aside from Amazon Prime Day, Black Friday offers some of the deepest discounts on baby gear, specifically big-ticket items like car seats, strollers and nursery furniture. In fact, historically, some highly sought after baby items only go on sale during Black Friday. Case in point: The Uppababy Vista V2 travel system typically goes on sale during the weekend.
How to find the best Black Friday baby deals?
The easiest way to find the best Black Friday deals is to bookmark this article, as we’ll be updating it frequently leading up to and during Black Friday weekend. You should also follow What to Expect on Instagram and TikTok, as we will be sharing some of our favorite deals there. Finally, we’ll be compiling the best Amazon Black Friday deals on our storefront, so be sure to follow that as well.
Yes 
No 
Trending On What to Expect
