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UPDATED: 12:55 PM ET — March 27, 2025
Despite being a lifelong Target shopper, I never fully appreciated Target Circle Week until I became a mom. And this year, with a toddler at home and Baby #2 on the way, you better believe I’m taking advantage of every deal between now and Saturday, March 29. (And if I don’t find what I need here, you know I’ll be hitting up Amazon’s Big Spring Sale or Walmart’s Super Savings Week.)
For the next week, Target is offering up to 40% off everything from warm-weather outfits to kitchen appliances. Plus, some deals even score you Target gift cards just for stocking up on essentials. (Name a better time to grab sunscreen and bug spray — I’ll wait.)
Before you start shopping, though, make sure you’re signed up for a free Target Circle membership (if you haven’t already). It takes minutes and unlocks exclusive discounts on just about everything.
Based on my personal and professional know-how, I’ve rounded up the 10 best deals for moms and moms-to-be. From the only prenatal I can stomach to the only towels that actually dry my toddler post-bath, you can shop my top picks below.
Flattering, Bump-Friendly ‘Fits
Target is basically a goldmine for bump-friendly fashion — even in the sections not labeled “maternity.” And right now, select women’s clothing (think pregnancy-friendly dresses, nursing-approved tops and more) is up to 30% off.
My personal fave? This A-line maxi dress ($24.50, $35). The stretchy waistline means it’ll grow right along with my bump all summer long, and the breathable cotton blend will keep me cool as temps start to climb. A total win-win.
An Entire Cat & Jack Wardrobe
I’m already dreading the day my toddler outgrows Cat & Jack—but luckily, that’s years away. So you bet I’m taking full advantage of Target Circle Week’s kid clothing deal: 30% off select brands, including my fave, Cat & Jack.
Not only are their clothes ridiculously cute (zero obnoxious neon colors or unnecessary glitter, thank you very much), but they’re also made from durable fabric that can survive the roughest play and way too many laundry cycles. Case in point? Half of my daughter’s wardrobe is made up of Cat & Jack hand-me-downs—and they’re still going strong.
No-Fail, Family-Friendly Bug Spray
Mosquitoes love my family, so I’ll be stocking up on Target’s bug repellent deals this week. (Most brands are up to 30% off or can earn you a Target gift card.) My top pick? OFF! Clean Feel Mosquito Repellent. The picaridin formula keeps biters away for up to 8 hours without leaving skin greasy or dry — unlike most bug sprays.
I’m also grabbing a few packs of Shubug’s Insect Repellent Citronella Bracelets to stash in my diaper bag. Made with citronella and plant-based ingredients, these little accessories help keep the bugs at bay sans spray.
Quick PSA: Aerosol sprays aren’t recommended for little ones (since they can be easily inhaled), and no bug spray is safe for babies under 2 months old.
And, Of Course, Sun Protection
Pro tip: Stock up on SPF now so you’re not scrambling for it when summer hits. Doctors recommend mineral sunscreen for babies and moms-to-be, and luckily, there are plenty to grab during Target Circle Week. Even better? If you spend $40 on faves like Sun Bum, Blue Lizard and Neutrogena, you’ll receive a $10 Target gift card.
Bonus tip: This is a beauty deal, which means it applies to tons of goodies—including pregnancy-safe picks from La Roche Posay, Olivie and June and even the award-winning Bio-Oil Skincare Oil (a must-have for stretch mark prevention, according to moms).
My Go-To Prenatal
You know what else is included in that beauty deal? Prenatal vitamins — including my personal fave from Ritual. It’s packed with all the essentials: folate, iron, choline and DHA. Bonus? The gentle flavor makes it way more palatable than the ones I struggled through during my first pregnancy.
Ritual is best known for its subscription service, but this deal is the perfect chance to try before you commit (or stock up on a backup bottle in case of shipping delays—because we know how that goes).
Other prenatal vitamins included in the promo:
- Nature Made Prenatal with Folic Acid + DHA
- One A Day Women's Prenatal
- SmartyPants Organic Prenatal Gummies
- OLLY Essential Prenatal Gummies
- Vitafusion Prenatal Gummies
- Garden of Life Organic Vegan Prenatal
A Mocktail Companion
There’s no shortage of alcohol-free spritzes for me to sip on this summer, but I’m looking to level up with a new SodaStream ($70, $100) — especially since it’s 30% off right now. With this lightweight machine, I can whip up endless fizzy, flavorful drinks for way less money (and waste) than constantly buying bottles.
And it’s not just SodaStream on sale! You can save up to 40% on select appliances from KitchenAid, Cuisinart and more this week at Target. Time to upgrade that countertop.
Gentle, Baby-Safe Detergent
I’ll be washing tons of baby clothes over the next year (maybe two!), and if your future looks just as laundry-filled, now’s the time to stock up on Dreft: Stage 1. Even better? Spend $50 on this—or other home essentials—and you’ll score a $15 Target gift card.
Dreft’s hypoallergenic formula is gentle on baby’s sensitive skin, and its biodegradable surfactants clean fabric without any harsh chemicals. Got a toddler in the mix? Consider upgrading to Dreft: Stage 2 for those next-level messes.
Travel Boredom Busters
Got some family trips on the calendar? Smart move. Now’s the time to stock up on travel-friendly toys—especially since many are part of Target Circle Week’s spend $30, get $5 off deal.
Currently in my cart? The MAGNA-TILES microMAGS Travel Set. These bright, magnetic blocks keep kids of all ages entertained for hours with independent, creative play. Plus, they come in a handy metal tin that doubles as both storage and a baseplate for on-the-go building.
(Psst: MAGNA-TILES’ 37- and 74-piece sets are also eligible towards this promo)
Some other great travel-friendly toys included in the deal:
- Baby Einstein Take Along Tunes Musical Toy
- Bright Starts Teethe & Read Play Book
- LeapFrog 2-in-1 LeapTop Touch
An Absorbent (and Adorable!) Towel
I’m not joking when I say I spent almost an entire year trying to find bath towels for my toddler. Each one I tried was either too thin to keep her warm or too fluffy to actually dry her. But then, on a rare solo outing to Target, I spotted these Pillowfort hooded towels ($11.25, $15) and just knew they were the ones. Available in eight adorable animal prints, the towels are made of a thick, yet soft cotton that can dry off your child in seconds. They are also slightly larger than typical baby towels, so you can wrap them around your child for extra warmth post-bathtime.
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