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Having a baby is expensive — no surprise there. But no sale serves up can’t-miss baby deals quite like Amazon Prime Day, and this year you have four whole days to save. Amazon Prime Day started today and you can shop the sale through Friday, July 11.

This four day sale means you have all week to snag Prime Day discounts on car seats, video monitors and everyday essentials like diapers and wipes. I've been covering — and shopping the sales as a mom — since 2022, so here’s everything I want you to know about the sale before it ends — including the deals you actually don’t want to miss out on! 

Looking to browse the best deals on pregnancy and baby must-haves? Check out some of the best Amazon Prime Day deals are our curated storefront. 

What to Buy on Amazon Prime Day If You’re Pregnant

Baby #2 is on the way, and my registry is still more a wish list than checked list. Thankfully, Prime Day is the perfect chance to snag big savings on baby gear upgrades. Whether you waited a little too long like me or are just prepping early, here are the top categories to shop:

Car seats

Whether you're shopping for a newborn or upgrading for a toddler, Prime Day is a great time to save on infant, convertible and booster car seats. Bonus: If you have the space, consider grabbing the next-size-up seat now and storing it for later.

Here are the best Amazon Prime Day car seat deals of 2025:

Video baby monitors

Prime Day is known for electronics, and that includes baby monitors. Big-name brands like Nanit and Owlet have appeared in the sale year after year.

Here are the best Amazon Prime Day baby monitor deals of 2025:

Breast pumps

If you’re planning to breastfeed and want a wearable pump, Prime Day is a savvy time to get ready. Especially if you’re interested in a wireless model, as those tend to cost more and aren't always covered by insurancet. 

Here are the best Amazon Prime Day breast pumps deals of 2025:

Postpartum recovery items

From peri bottles to mesh undies, Prime Day can help you stock up on the items that make recovery a little more comfortable — and avoid relying on overnight deliveries.

Here are the best Amazon Prime Day postpartum care deals of 2025:

Check out more deals on pregnancy comfort items and registry must-haves in our Amazon storefronts. 

What to Buy on Amazon Prime Day If You’re a New Mom

Your little one might be here already (congrats!), but the Prime Day savings keep on giving. These are some of the items new parents tend to use on repeat:

Diapers, wipes, and creams

A newborn can go through up to 3,000 diapers in their first year. Add in wipes and creams, and your changing table quickly becomes a high-spend zone. Thankfully, Prime Day often features major savings on everyday baby care items.

Here are some of the best Amazon Prime Day diaper and wipes deals of 2025:

Baby bottles

It can take time to find the bottle your baby loves. Once you do, Prime Day is the perfect time to stock up. And if you haven’t found that perfect bottle yet, Amazon Prime Day is a great time to buy a few to test without breaking the bank. 

Here are some of the best Amazon Prime Day bottle deals of 2025:

Check out more deals on everyday parenting essentials in our Amazon storefronts. 

What to Buy on Amazon Prime Day If You’re a Toddler Mom

My 3-year-old may not blow through diapers or need a stroller to get around, but she does require a lot of my time. If you’re in the same boat, then you’ll want to use Amazon Prime Day to grab items that keep your toddler entertained while you get things done around the house. Even better, items that cut down on your chore time so you can actually relax — or just, you know, breathe. 

Toys

Although your child doesn’t need a ton of toys, it’s worth investing in the few that can hold their attention while also sharpening their problem-solving skills and encouraging imaginative play. And given how jaw-dropping good Amazon Prime Day toy deals have been, you may want to snag those popular toys now. (Bonus: You can get ahead of Christmas gift shopping.) 

Here are some of the best Amazon Prime Day toy deals of 2025:

Vacuums

I’ve been eyeing a robot vacuum for a while (I don’t want to risk waking my new baby to clean the floor) and this year’s Amazon Prime Day vacuum deals are as impressive as those in the past.

Here are some of the best Amazon Prime Day vacuum deals of 2025:

Kitchen Appliances

Dinnertime a major source of stress? Same. And not just because Olivia goes through some very picky phases. Between chopping, waiting for ovens to heat up and cleaning everything afterwards, it just takes a lot of time. I’ve been upgrading my kitchen gear during past Prime Days and have saved a lot in the process — and will continue to do so this year. 

Here are some of the best Amazon Prime Day kitchen appliance deals of 2025:

Check out more deals on time-saving products in our Amazon storefronts. 

 

Still not sure what’s worth your money? Bookmark What to Expect’s Amazon Prime Day hub, my team and I will highlight the very best deals before, during, and after the four-day sale.