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UPDATED: 1:15 PM ET — May 23, 2025
As a parent or parent-to-be, you don’t always have the luxury of holding out for a serious sale on baby gear — especially if you needed that double stroller or diaper wipe refill, like, yesterday. Luckily, Memorial Day weekend isn't just for backyard barbecues and beach trips. It's also one of the best times of the year to score big-ticket items and parenting essentials alike without maxing out your credit card.
In fact, I’ve already spotted retailers like Nordstrom, Amazon and Target serving up major markdowns ahead of May 26. So whether you’re looking to replace that rickety old rocking chair with a plush nursery glider or just trying to survive the third trimester, I have a pretty good inkling there’s a sale below that will help you save on whatever it is you need right now.
My Memorial Day Weekend Baby Sale Shortlist
- Up to 70% off Kindred Bravely bras, bottoms and more
- Up to 70% off toys, clothes, crafts and more at Maisonette
- Up to 60% off Maternity and Kids during Nordstrom’s Half-Yearly Sale
- Up to 50% off Hanna Andersson PJs, rashguards and summer fits
- Up to 50% off summer fits for the whole fam at Old Navy
- Up to 50% off sitewide at Nurture&
- Up to 50% off outdoor toys, clothes and more at Target
- 40% off almost everything at Abercrombie & Kids
- Up to 40% off Crocs, preg-safe SPF and more during Amazon’s Memorial Day Sale
- 30% off sitewide at Primary with promo code SUMMER30
- 25% off all Chicco Car Seats during the Summer Travel Sale
- 25% off Babiators Sunglasses with promo code BDAY25
Up to 70% off Kindred Bravely Bras and Swim
Kindred Bravely — What to Expect's go-to brand for nursing bras and maternity basics — is offering up some of the deepest discounts this Memorial Day Weekend. Bras start at just $17 and everything else is up to 70% off. In other words, if you need up your summer maternity wardrobe game, now's the time to shop cute bamboo crop tops (41% off), linen short sets (25% off) and ruched tankinis (70% off).
Just remember: most of these items are final sale, so make sure you're confident about your choice before hitting "add to cart."
60% off Maternity Must-Haves at Nordstrom
It only happens twice a year — Nordstrom’s Half-Yearly Sale has returned just in time for the holiday weekend (though, remember, the bigger and better Anniversary Sale is slated to start July 12!). Right now, you can save up to 60% on a number of popular parenting brands, but especially bump-friendly faves. Highlights include:
- 50% off Bravado Designs Everyday Muse Wireless Contour Bra — $25, was $49
- 50% off Of an Origin Organic Cotton Nursing Tank Dress — $32, was $65
- 50% off Madewell Over the Bely Crop Maternity Jeans — $74, was $148
- 40% off Nike Swish Dri-FIT Maternity/Nursing Sports Bra — $48, was $80
- 36% off Angel Maternity Snap Front Body-Con Maternity Dress — $38, was $60
- 30% off Franki Maternity Sweater with Detachable Nursing Underlay — $69, was $99
Bonus: Other eye-catching finds include Birkenstocks up to 65% off (for men and kids, too!); 20% off Thule strollers, baby carriers and other accessories; 25% off BabyZen’s YoYo stroller bundles, and up to 60% off everything else; I’m talking wearable blankets, hooded towels, toys and burp cloths.
25% off All Chicco Car Seats
If a car seat is on your checklist, consider this your sign to jump on purchasing one now rather than holding out for your registry's completion discount. The brand behind What to Expect’s overall favorite infant car seat is hosting a major Memorial Day weekend sale: Chicco’s car seats (plus a few travel systems!) are all currently 25% off. That means you can save up to $120 on one of these high-quality, convertible designs, including its newest, 360-degree rotational (and fully washable!) upgrade: the Fit360.
Of all the car seat deals I’ve come across ahead of the long weekend, this one is my favorite. But a solid runner-up? You can also snag Saftey1st’s Grow and Go for just $98 at Walmart — that's a 34% savings.
Up to 50% off Sun Squad Toys at Target
With temperatures on the rise and school days numbered, you’re likely looking for toys to entertain your increasingly curious little one outdoors. And this Memorial Day, Target's exclusive line of affordable toys — Sun Squad — are half-off. That means cooling off in the pool with kid-friendly floaties, hooking a whale-shaped sprinkler up to a hose in the backyard, firing up a bubble maker is even cheaper right now.
30% off Sitewide at Primary (Plus, Extra 30% off Swim Diapers!)
Primary is kicking off the summer season with a 30% off sitewide sale running now through June 1. All you have to do to access the savings is enter SUMMER30 at checkout. Known for its playful prints (stripes! tie-dye! produce!), bright color palettes and gender-neutral basics, the brand's entire assortment of baby, toddler and adult clothes will be great to throw on for upcoming play dates or vacation outings.
Personally, I'm filling my cart with the brand's swimsuits and sun hats to my cart to surprise my niece and newphew for their first trip to the beach later this summer. However, if you’re little one is younger, I also saw that duos of swim diapers are an extra 30% off right now!
25% off Sunnies at Babiators
You may not consider baby sunglasses a summer necessity, but I suggest thinking again. Your little one’s eyes are actually super sensitive to UV rays, making mini sunnies a must-have. And Babiators are our top recommendation for both serious protection and style. While a little pricey, during the brand's Anniversary Sale (which happens to coincided with Memorial Day weekend!) you can save up to 25% on a pair with the promo code BDAY25. Hello, cute family photo ops!
(Psst: it’s also worth checking out the 70% off clearance section of the site, too!)
Up to 50% off Hanna Andersson
Yes, there’s nearly always a sale running at Hanna Andersson, but it’s rare to see discounts over 25% off. Ahead of Memorial Day weekend, I spotted everything — and I mean everything from rompers and swimsuits to PJs and dress sets — marked up to half-off. This even includes its newest summer styles (like a cabana-striped lilac and orange rashguard I wish I could wear myself!) and fresh Bluey collection drop if your LO is obsessed with the heelers as much as WTE staff’s kids are.
Needless to say, we’re big fans of Hanna Andersson’s super soft and adorable clothes that are both wear- and tear-proof. Known for the fun pattern play, multiple editors can attest that these don’t lose their brightness, even after countless washes.
Up to 50% off Nurture&
Most big-ticket nursery items don’t come cheap — gliders, cribs and changing tables can easily cost over $1,000. But what if I said you could save by bundling all three in one order? As a part of an early Memorial Day promotion, Nurture& is offering savings up to $1,300 now through May 28, depending on what you buy. There are also deals on individual pieces, like $400 off its Glider Plus, $100 off convertible cribs and an extra 25% off clearance items with the code CLEARANCE25 at checkout (just note these are final sale!).
Up to 55% off Cozy Earth
The best early Memorial Day sales aren’t just for the kids. If you’re on the market for new sheets, a fancy robe or absorbent beach towels, you can get summer-ready for 35% less during Cozy Earth’s Memorial Day sale. Just pop in our exclusive code WHATTOEXPECT for the biggest savings (without it, you’re limited to a 25% discount!). Or, feel free to shop the brand's overstock sale that's running simultaneously, where select items are up to 55% off.
One of my absolute favorite towels is by the brand — to the point I never go on vacation without it. It’s big enough to sprawl on by the pool or ocean and is not only super soft but soaks up every drip of water thanks to a blend of 60% cotton and 40% bamboo viscose. It’s also incredibly chic to boot. And while I’m of the opinion you can’t go wrong with a classic Cabana stripe, Cozy Earth also dropped a collection in Windowpane with trendy color combos.
Plus, A Few Amazon Deals (Duh!)
To no one’s surprise, Amazon is also slashing the prices of a ton of products for Memorial Day Weekend. While you can shop our editor’s entire storefront full of picks, I plucked just a few of the most noteworthy baby buys (think: SPF, swaddles and high-tech monitors), then organized everything below by the biggest savings.
- 70% off Burt's Bees Baby Sleep & Play PJs — $4.50, was $15
- 58% off Banana Boat Sport Kids SPF 50 Sunscreen 2-Pack — $9, was $22
- Up to 50% off New Balance baby shoes and sneakers
- 30% off NatureBond Baby Food Feeder/Teething Toys— $14, was $20
- 30% off select Belly Bandit products (just apply coupon)
- 29% off Toniebox Audio Player Set with Elsa, Anna and Olaf — $100, was $140
- 26% off Pharmedoc Pregnancy U-Shape Pillow — $29, was $40
- 25% off Mustela Baby Mineral SPF 50 Sunscreen — $17, was $22.50
- 25% off The Ollie Sleep Swaddle — $52, was $70
- 23% off Happy Bum Unscented Baby Wipes (180 Count) — $17, was $23
- 20% off Avenlur indoor and outdoor playsets (just apply coupon)
- 20% off Gaiatop Mini Portable Stroller Fan — $16, was $20
- 20% off EltaMD UV Mineral SPF 50+ Sunscreen Stick — $30, was $38
- 20% off Owlet Dream Duo Smart Baby Monitor — $319, was $399
- Up to 20% off Huggies Little Snugglers, Overnites and Snug & Dry Diapers
And Every Other Noteworthy MDW Sale
Hungry for more discounts? I’m happy to deliver. Here’s everything else I think is worth shopping leading up to the long weekend:
- Hill House Home: Take an additional 20% off one of our summer maternity staples with the promo code EXTRA20.
- Anthropologie: During the Memorial Day Event, you can save up to 30% off select home items or take an extra 40% off final sale fashion.
- Pottery Barn Kids: Up to 60% off nursery furniture, kids bedding and other baby gear.
- Ruggable: 20% off all washable rugs with code MEMDAY? Say less.
- Carter’s: Save 50% off cute clothes in-store and sitewide now through May 26— these are some of the lowest prices of the year, with seasonal bodysuits and rompers starting at just $4.
- Newton Baby: Save on our favorite crib mattress during the brand’s 20% off sitewide sale running May 23–27.
- Itzy Ritzy: Up to 70% off diaper bags, pacifiers, teethers, toys and morewhile supplies last.
- Ingrid + Isabel: 30% off sitewide — athleisure, dresses and more — now through May 27.
- Abercrombie & Fitch: Maternity is included in the 25% off Summer Event, but you can also save up to 40% by shopping at Abercrombie & Kids.
- Avocado: 10% off crib and toddler mattresses, as well as bed frames, with the promo code HONOR10.
- Dagne Dover: The more you spend the more you save this weekend: 30% off purchases of $350+, 25% off purchases of $200+ and 20% off purchase up to $200 — so why not finally splurge on that Indi Diaper Bag?
- Calpak: Up to 60% off select items, including diaper backpacks, crossbodies, duffels and more.
- Tubby Todd: 20% off sitewide (plus free surprise gift with orders of $75 or more!) now through May 28.
- MagneticMe: 20% off all daywear — not just PJs!
- Canopy: Take 15% off all orders with code SUMMER from May 23 through May 26, including the brand’s nursery-friendly humidifiers.
- Belly Bandit: Save 30% on wraps, shorts underwear, and other recovering essentials May 23–30.
- KiwiCo: 20% off all susbcriptions and individual crate orders above $75 now through May 29 with code MEMSALE.
- Easypeasy: 20% off stylish, sustainable baby clothes with promo code WEEKEND20 now through May 26.
- Brooklinen: 25% off sitewide and up to 50% off bedding bundles, including its Sesame Street collection.
- Cerebelly: Up to 35% off your first two orders of baby food or snacks for a limited time.
- Bodily: Up to 40% off select products or 15% off sitewide.
- Skims: Moms, treat yourself to up to 50% off new sale styles.
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