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Wondering when Prime Day 2025 ends — and if it’s too late to score great baby deals? Maybe you’ve been meaning to shop but haven’t had a second between snack refills and diaper duty. Or maybe you’re just counting down the hours until your inbox gets a break from sale alerts. Either way, this year’s Prime Day has been extended from two days to four, giving you extra time to grab some of the best Prime Day baby deals on gear you actually need — and maybe a little something for yourself, too.

When Does Prime Day End?

Procrastinators, rejoice: Prime Day 2025 ends on July 11 — aka tonight at 11:59 p.m. So you have mere hours to scoop up registry must-haves, get a head start on holiday toy shopping or prepare for your next family trip — all at a much friendlier price.

When Should I Shop To Get the Best Deals?

Sometimes, procrastinating pays off. I’ve covered Prime Day for six years now, and here’s a little secret: The deals often get better toward the end of the sale. That said, waiting too long can backfire — popular items sell out fast, and you may end up hunting them down at a non-Prime Day sale. If I were you, I’d wrap up your Prime Day shopping ASAP.

Prime Day Sales To Actually Snag Today

I’ve been keeping a close eye on Prime Day sales for the past two days (and I’ll be tracking them through midnight on July 11), so I know which baby deals are actually worth clicking “add to cart.” If you don’t have the time — or let’s be honest, the patience — to scroll through endless so-so discounts, I’ve rounded up the 10 best Prime Day baby deals, whether you’re pregnant, caring for a newborn, or chasing after a busy toddler.

Not seeing what you hoped for here? Check out our Amazon storefront, which is filled with even more Prime Day baby deals.